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Ant & Dec's Limitless Win, sometimes shortened to simply Limitless Win, is an ITV game show first broadcast in January 2022. The big-money show, created by its presenters Ant and Dec in association with their production company Hello Dolly, features a game similar to Cliffhanger from The Price is Right, and a money tree which never, ever ends, potentially giving away millions of pounds.

Gameplay[]

Teams of two take part in the show. To qualify, the contestants have 1 minute to answer quickfire questions with a numerical answer. Each correct answer gives them 5 "lives" to start off with, and the questions are passed to the other player. If the team fails to answer a single question correctly, they are eliminated from the game.

In the main game, contestants are asked questions with a numerical answer, and for each question answered correctly, if their answer was exact, the team is moved up a number of steps equal to the exact answer on the ladder, banks an amount of money equal to the highest value reached, and given 5 bonus lives. If they are under the correct total they only move up that many steps and stay in the game, but lives are removed to the number of how many under they were. If they are over the exact answer, or under by more than the number of lives they had left, the game is over, and the team leaves empty-handed.

Every 10 steps, a money level is reached, and on normal steps not containing money various lifelines may be picked up, but only one can be held at once. These include:

  • More Than: Allows the contestants to know if the right answer is above a given number.
  • Odd or Even: Allows the contestants to see if the answer is an odd or even number. Useful when you know it's one of two.
  • One or the Other: Allows the contestants to make two guesses. The closest guess to the answer is automatically locked in.
  • Take Two: Similar to One or the Other, except one answer is from the contestants and the other is from Ant and Dec.
  • Range: Allows the contestants to know a 11-number range the right answer is in (e.g. 18–28 years).

If the team reach a situation where they have no lives left, the game enters sudden death mode. In order to continue normal play, they must provide an exact answer to the next question, or they lose the game.

The contestants can walk away at any time, cashing out the amount they banked.

Money Tree[]

Total number of steps Monetary value
1 £500
10 £1,000
20 £2,500
30 £5,000
40 £10,000
50 £20,000
60 £30,000
70 £50,000
80 £75,000
90 £100,000
100 £150,000
110 £250,000
then for every 10 steps increase by £250,000

Episode list with results[]

# Episode number Airdate Type of episode Contestants Money won Bank lost Last position achieved safely Contestants who have cashed out Contestants who have gone over Contestants who have lost all lives
Highest possible position if played on Highest safe position Locked-in position Locked-in position Highest possible position
Number
of
 steps
Corresponding
amount
Number
of
 steps
Corresponding
amount
Number
of
 steps
Corresponding
amount
Number
of
 steps
Corresponding
amount
Number
of
 steps
Corresponding
amount
Number
of
 steps
Corresponding
amount
1 Series 1 Episode 1 8 January 2022 regular Will and Kathryn £500,000
Tony and Zee game paused until next episode
2 Series 1 Episode 2 15 January 2022 regular Tony and Zee £250,000
Phil and Abbie £0 £1,000 16 £1,000 42 £10,000 43 £10,000
Sarah and Amy game paused until next episode
3 Series 1 Episode 3 22 January 2022 regular Sarah and Amy £0 £30,000 97 £100,000 100 £150,000 108 £150,000
sisters £30,000 probably £500,000
4 Series 1 Episode 4 29 January 2022 regular Sarah and Fiona £30,000
Lee and Kye game paused until next episode
5 Series 1 Episode 5 5 February 2022 regular Lee and Kye £0 £10,000 114 £250,000 140 £1,000,000 144 £1,000,000
male and female £75,000
6 Series 2 Episode 1 25 December 2022 Christmas special,
celebrity special
Rylan Clark and David Walliams [for charity] £0 (each received £1,000 consolation prize) £75,000 110 £250,000 115 £250,000 126 £500,000
Jimmy Carr and Katherine Ryan [for charity] game paused until next episode
7 Series 2 Episode 2 7 January 2023 regular Jimmy Carr and Katherine Ryan [for charity] £0 (each received £1,000 consolation prize) £75,000 81 £75,000 88 £100,000 106 £150,000
Helen and Kelly £100,000
8 Series 2 Episode 3 14 January 2023 regular Matt and Hannah
Colin and Michael game paused until next episode
9 Series 2 Episode 4 21 January 2023 regular Colin and Michael £150,000
Jenny and Clive £0 £10,000 104 £150,000 110 £250,000 112 £250,000
10 Series 2 Episode 5 28 January 2023 regular Crish and Karthy
Nathan and Taylor game paused until next episode
11 Series 2 Episode 6 4 February 2023 regular Nathan and Taylor
Troy & Tracey-Jane £0 £500 143 £1,000,000 149 £1,000,000 160 £1,500,000
12 Series 3 Episode 1 6 January 2024 regular Tina and Tracy £100,000 102 £150,000 132 £750,000
Bianca and Ky game paused until next episode
13 Series 3 Episode 2 13 January 2024 regular Bianca and Ky £0 £30,000 84 £75,000 87 £75,000 99 £100,000
Helen and Charlie £1,000,000 144 £1,000,000 173 £1,750,000
14 Series 3 Episode 3 20 January 2024 regular Adele and Adele £50,000 112 £250,000
Zanesh and Melike game paused until next episode
15 Series 3 Episode 4 27 January 2024 regular Zanesh and Melike £10,000 54 £20,000 64 £30,000
Mark and David £250,000 128 £500,000 150 £1,250,000
16 Series 3 Episode 5 3 February 2024 regular Terri and Jess £20,000 88 £75,000 108 £150,000
Paul and Ellie game paused until next episode
17 Series 3 Episode 6 10 February 2024 regular Paul and Ellie £75,000 151 £1,250,000 159 £1,250,000
Denis and Becca £0 £50,000 93 £100,000 103 £150,000 125 £500,000
18 Series 4 Episode 1 4 January 2025 regular Joe and Jo £100,000
Jordan and Steve game paused until next episode
19 Series 4 Episode 2 5 January 2025 regular Jordan and Steve £75,000 133 £750,000 159[note 1] £1,250,000
Richard and Lorna game paused until next episode
20 Series 4 Episode 3 11 January 2025 regular Richard and Lorna £30,000 120 £500,000 145 £1,000,000
Aaron and David £75,000 93 £100,000 109 £150,000
21 Series 4 Episode 4 12 January 2025 regular Dan and Sarah £250,000
Nik and Khajal £0 probably £2,500
22 Series 4 Episode 5 18 January 2025 regular Karis and Tim £50,000
Arj and Charlotte game paused until next episode
23 Series 4 Episode 6 19 January 2025 regular Arj and Charlotte £10,000 58 £20,000 65 £30,000
Phil and Arainn £75,000 96 £100,000 114 £250,000

Trivia[]

  • The working title of the show was Fortune Favours the Brave.
  • When Ant and Dec played the game in trials, they lost £1.25 million.

Notes[]

  1. If they decided to lock their answer in, they would have been at 161st step, which is at £1,500,000, but they would have lost the game, as this is 2 steps over the correct answer.
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